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Research papers
The sweet smell of success
The sense of smell can be used in strategic branding to create opportunities for the fragrance industry as a whole. This presentation demonstrates how, with a multi staged approach of combined sensory and consumer research techniques, this can be...
Catalogue: Fragrance 2009: The Trends Mistral
Author: Vivien S. Wilton-Middlemass
June 26, 2009
Research papers
There is no retail like travel retail
The presentation describes the Travel Retail market, from its creation in 1947 to today's performance, and how the Beauty products have mostly taken advantage of this channel. We will also see how the brands are trying to attract passengers thanks to...
Catalogue: Fragrance 2009: The Trends Mistral
Author: Jérôme Goldberg
June 26, 2009
Research papers
From bricolage to pho
We must continue to adapt new models as market research plays a greater role across the production and marketing chain from innovation and new product development to packaging and point of sale. Like a great chef drawing on theory, practice,...
Catalogue: Asia Pacific 2009: Competing On A World Stage
Authors: Alison Dexter, Bach Ngoc Hieu An
Company: KANTAR TNS Malaysia
April 7, 2009
Research papers
Acting global and thinking local
The management principle `think global, act local' is a valuable guideline to be implemented in international research projects. To transform it into action, the balancing act between global and local needs has to be challenged. This is the art and...
Catalogue: Asia Pacific 2009: Competing On A World Stage
Authors: Pei Jiu, Frank Landeck
Companies: GfK, CMI
April 7, 2009
Research papers
Building youth brands in a youthful country
India today is a youthful country and all brands are trying to be young. In a context where 24 -45 years old are being targeted as youth, building brands for the real youth (15-24 years) needs a new framework. It needs research that can experience...
Catalogue: Asia Pacific 2009: Competing On A World Stage
Author: Dheeraj Sinha
Company: Bates CHI & Partners
April 7, 2009
Research papers
EasyJet community
This paper describes the development of the easyJet Customer Online Community, which easyJet describes as an innovative way to stay ahead of the pack. The paper provides details of the journey undertaken by the client and consumers to establish the...
Catalogue: Panel Research 2008
Authors: Sophie Dekkers, Graeme Lawrence
October 24, 2008
Research papers
Panel 3.0
It is time to rethink the traditional panel business model (from completes to Cost per View / Cost per Lead) and look at value we can add for clients at higher levels. Developing proprietary panels of users by leveraging in-house competencies on...
Catalogue: Panel Research 2008
Authors: Philip De Wulf, Emmanuel Verhagen, Masoud Golshani-Shirazi
Company: Vodafone Group
October 24, 2008
Research papers
The green shoots of technology
Recycling may have become the buzz word for liberal thinking western consumers. But is this case in less developed markets? What weight do consumers in countries such as Nigeria or Indonesia give to recycling in comparison to the other demands that...
Catalogue: Congress 2008: Frontiers
Author: Joe Brown
Company: Illuminas
September 26, 2008
Research papers
